It takes around 15 years to develop a new cultivar, meaning that breeding started today will only be available in 2023. It is why we spend a lot of time listening to our customers to make sure that we will meet their future requirements. This is how we managed to offer unique species such as Barkoel – crested hairgrass, Barcampsia – tufted hairgrass, and RTF – rhizomatous tall fescue, by listening to our customers 20 years ago, who were asking for better performance in terms of low maintenance and environmental constraints such as shade and drought.